As Americans get ready for their Thanksgiving celebrations this week, many will also have an eye on Black Friday. Its an event that is now becoming more popular here in the UK with some disturbing scenes last year of certain stores...
When we think or talk about building your profile and making yourself credible, many people rush to technology and think Social Media. Its true that Social Media is very powerful is connecting with prospects and building Credibility, but this is not the only way. So...
I recently attended a panel discussion in Birmingham where the discussion topic was ‘What makes a good Entrepreneur’. This is a subject area that really interests me as I firmly believe that Entrepreneurs have a massive impact on the future of our world. With many of...
Since the start of the year, each week see’s another high profile brand reporting ‘challenging trading conditions’ and a number going out of business. Bricks and Mortar retail is no-where near dead, but it is evolving at a considerable rate. Your strategy needs to include...
With high levels of competition and the explosion of demand for prepared food, innovative thinking as well as technology are key for enabling brands and independents to stand out from the crowd. Over the last decade there has been an unprecedented growth in the entire foodservice industry,...
Understand the different stages of marketing There are generally 3 approaches to customer communication that you need to aware of and focussing on. Lots of people out there will tell you about the Soft Sell,...