Does promotional pricing drive sales?

Does promotional pricing drive sales?

Most of us will accept that promotional pricing as a strategy is a great way to get the attention of your prospects and returning customers, but can too many promotions lead to an expectation of things always being on sale? In the run up to Christmas, with Black Friday and ...
Increasing sales in your store

Increasing sales in your store

To a great extent retail sales has been a two-trick pony: drive more prospect traffic and increase average basket value. Driving more prospects into your stores usually requires an advertising or promotional investment of some kind, and increasing basket value, well let’s just say that most retailers have been and ...
Lush to reduce its Social Media presence

Lush to reduce its Social Media presence

In recent news, British cosmetics giant, Lush, are closing several of their social media accounts. A telling quote that I read in the report from BBC’s Zoe Kleinman was; ‘they did not want to pay to appear in newsfeeds’. Lush North America is not going to follow suit though, so why ...
Is Touchwood Solihull leading the way for the future of Retail?

Is Touchwood Solihull leading the way for the future of Retail?

We are consistently hearing about a retail ‘crisis’, and how difficult trading conditions suggest the high street is in demise. Our high streets and town centres are often the core of our communities and so we have invested a lot of resources investigating this issue. In June 2019, the Midlands ...
How can Retail & Hospitality businesses leverage diversity?

How can Retail & Hospitality businesses leverage diversity?

The modern High Street is extremely diverse with shoppers and when you look inside, we are also seeing a more diverse workforce as well. 
Jamie Oliver restaurant group facing administration

Jamie Oliver restaurant group facing administration

The news this week is that Jamie Oliver’s Restaurant Group is going into administration and to be honest when I read this headline, it really upset me. Jamie Oliver is a good British success story. He grew up working in the family restaurant before going to college and becoming a ...
Why a diverse workforce can become a competitive advantage

Why a diverse workforce can become a competitive advantage

There is something wrong with the way society perceives Leadership and not enough is being done to modernise the thinking in this space. A lack of diversity in the workplace can be limiting your organisation to achieve its full potential. There has been a lot...
The 7 Trends taking over the High Street

The 7 Trends taking over the High Street

2019 looks set to break the boundaries between digital and physical retail. Smartphones give consumers 24 hour access to the digital world, eMarketer predicts 38% of retail ecommerce sales will take place on a mobile device by 2018. The lines between purchasing in store and online are starting to blur, ...
7 powerful steps to plan and execute your own Black Friday or Boxing Day Sale.

7 powerful steps to plan and execute your own Black Friday or Boxing Day Sale.

As Americans get ready for their Thanksgiving celebrations this week, many will also have an eye on Black Friday. Its an event that is now becoming more popular here in the UK with some disturbing scenes last year of certain stores
Bad habits become Brand habits

Bad habits become Brand habits

Something that happens all too often is that businesses are not ready to do business at the advertised time. This morning, I got the kids up to the local barbers to be first in queue so that I could get other things done in the...
5 ways to drive conversion rates in your store

5 ways to drive conversion rates in your store

5 Ways to Drive Customer Conversion Rates in Your Stores Same-store sales are looking a little flat and you need to find ways to deliver better results. If you break it down, there are only three ways you can drive sales in your stores: (1) encourage...
Recruit to Grow Your Business, not to just increase your team size

Recruit to Grow Your Business, not to just increase your team size

Recruitment is an important skill for an SME, since their organisations are small then a single person could be as big as 50% of the organisation. If you recruit well, it can be boost of adrenaline, if you recruit bad, it can be cancerous and have serious consequences on your ...
Building and Maintaining your Credibility

Building and Maintaining your Credibility

When we think or talk about building your profile and making yourself credible, many people rush to technology and think Social Media. Its true that Social Media is very powerful is connecting with prospects and building Credibility, but this is not the only way. So...
Train your staff to treat your Customers right

Train your staff to treat your Customers right

Something that Customers always hate is when they ask a simple question and it cannot be answered; “Do you know if these 2 products go together?” “Does that come with a side salad?” “How long do these normally take to be delivered?” If your response is...
3 Characteristics that make great Entrepreneurs

3 Characteristics that make great Entrepreneurs

I recently attended a panel discussion in Birmingham where the discussion topic was ‘What makes a good Entrepreneur’. This is a subject area that really interests me as I firmly believe that Entrepreneurs have a massive impact on the future of our world. With many...
The Evolution of the High Street Retailer

The Evolution of the High Street Retailer

Since the start of the year, each week see’s another high profile brand reporting ‘challenging trading conditions’ and a number going out of business. Bricks and Mortar retail is no-where near dead, but it is evolving at a considerable rate. Your strategy needs to include...
Are you ready to use these 5 tips to achieve powerful product launches ?

Are you ready to use these 5 tips to achieve powerful product launches ?

We all love a Mystery right?  Since childhood, we have grown up on stories like Hansell and Grettal, when we want to know what the truth is, behind the mystery. Its in our nature, most of us want to know. When we are watching a...
The Customer always comes first

The Customer always comes first

“You can please some people some of the time, but never expect to please everyone all of the time” If you are in business, Is the Customer Always right? Maybe not, but it is important to keep your Customer avatar in your mind at all...
How to maximise your Turnover in the Golden Quarter

How to maximise your Turnover in the Golden Quarter

The Christmas period represents a significant time for many business owners, particularly those in Retail and Hospitality. It is a time when customers are out there, looking to spend money in what is commonly known as Golden Quarter. Do you have a plan, a strategy in place...
5 tried and tested ways companies can compete in the Crowded Global Marketplace

5 tried and tested ways companies can compete in the Crowded Global Marketplace

We are currently in the best possible time for Entrepreneurs and Business Owners with the advancements in technology and collaboration opportunities. Here are 5 things you need to pay attention to now, to become a Business of the future. 5) Supply chain sharpness The world...
3 reasons why you are not converting as many deals as you would like to

3 reasons why you are not converting as many deals as you would like to

Many people start a business and expect Customers to just turn up. Unless you have paid a lot of (effective) marketing or have paid a premium for a site where there is significant footfall, sometimes the money just does not come in. Here are 3...
5 powerful strategies that deliver Excellent Customer Service.

5 powerful strategies that deliver Excellent Customer Service.

We all talk about Customer Service, its something we expect when we visit a restaurant, a hotel or a store somewhere. Many times when we speak to clients, they will immediately tell us that they believe that their business offers great service. Disappointingly many do...
How do Luxury Brands attract and retain their Customers ?

How do Luxury Brands attract and retain their Customers ?

Many companies dream of attracting more Luxury Customers, the kind who will pay more and not ask for discounts. The lure of additional revenue and profit makes this something very desirable. In this blog we talk about the strategies that luxury brands use to attract...
How changing Customer demands are transforming the Restaurant Industry

How changing Customer demands are transforming the Restaurant Industry

With high levels of competition and the explosion of demand for prepared food, innovative thinking as well as technology are key for enabling brands and independents to stand out from the crowd. Over the last decade there has been an unprecedented growth in the entire foodservice...
Nike to launch new Customer Experience

Nike to launch new Customer Experience

How Nike is setting new standards for Retail with its NikeiD in-Store experience We always talk about standing out from the crowd by doing something different, something special. Well Nike is about to go global with its latest Innovation that is sure to get big...
3 Key Relationships every business needs to get right

3 Key Relationships every business needs to get right

Successful businesses are built around good relationships and it is important to understand how these fit into your business operations. Here we share our thoughts on the Key Relationships that you need to develop and share thoughts on how you can do this. For most...
5 Steps to Strategic Planning for your Organisation

5 Steps to Strategic Planning for your Organisation

In this guide we share a summary of the approach we use with many of our clients to strategically plan the year ahead, be it January – December, or April – March. Our Strategic Planning tools are usually run for individuals organisations, but we do...
Are you Shouting and not Listening?

Are you Shouting and not Listening?

Is this you? Not sure? Well, are you consistency telling everyone you know that your company and your services are amazing. Are you creating traditional media and social media and sending out newsletters and other publications on a regular basis. Are you going to lots...
5 Steps to Personal Branding for Entrepreneurs

5 Steps to Personal Branding for Entrepreneurs

I don’t recall when it was, but Entrepreneurs and Directors have realised that the best way to promote themselves, their ideas or their business was by building a personal brand. It is a lot easier for people to talk to people, rather than people to...
Building your Customer Community

Building your Customer Community

You may remember that last week I shared a story about a shopping experience at the local supermarket and how it made me think of the entire customer journey and experience and how we can only hope to control every aspect of it by emulating...
How are your own Customer facing Moments of Truth?

How are your own Customer facing Moments of Truth?

Do you remember the last time you walked into a store and had to go and find someone to help you, rather than it being readily available? Did you notice the sales assistants, hiding away from your gaze, maybe on their phones somewhere out of...
3 Reasons why businesses need Consultancies

3 Reasons why businesses need Consultancies

Organisations of varying sizes will reach out to Consultancies to come into their organisations and work with them. Either in an advisory capacity, or in a delivery capacity, the right consultancy could be the game changer that takes your organisation to the next level. 1....
Building that Customer First Culture

Building that Customer First Culture

In today’s world, in most situations, the Customer has a lot of power. It is now much easier for a customer to switch retailers without a lot of effort.
Improving your Supply Chain efficiency, using Fulfilment Partners

Improving your Supply Chain efficiency, using Fulfilment Partners

A lot of retailers are using some cleverness in their supply chains to get ahead of their competition. I have worked with some clients who have adopted innovative
Business lessons from Jay Z and Warren Buffet

Business lessons from Jay Z and Warren Buffet

I recently watched an interview in which 2 of the great Entrepreneurs of our time shared their experiences and their methods. You may be thinking there is a typo in the title, let me confirm for you
Understanding the 3 different forms of Marketing Message

Understanding the 3 different forms of Marketing Message

Understand the different stages of marketing There are generally 3 approaches to customer communication that you need to aware of and focussing on. Lots of people out there will tell you about the Soft Sell,
Apprentice Watch

Apprentice Watch

This week’s task is definitely a favourite of mine, it involves planning, time management and negotiating. The candidates were caught by surprise as during the day, they had the call to get ready for the task that same afternoon.
Staff Motivation  – why would you risk demotivating your Service Staff?

Staff Motivation – why would you risk demotivating your Service Staff?

I read a news story recently that informed me that in some restaurants, tips you leave for service are not always passed on (fully) to the staff. New laws are being discussed to prevent restaurant owners from dipping into their
Today’s Consumer demands a better Customer Experience

Today’s Consumer demands a better Customer Experience

TODAY’S CONSUMER DEMANDS A BETTER EXPERIENCE IOne of the challenges that every business is having to face up to is how they provide a digital experience for their customers. With the massive evolutions in technology,
Business Growth (Diversification vs Development)

Business Growth (Diversification vs Development)

GROWING YOUR BUSINESS BEYOND PHASE 1 When businesses are formed, they are based around an initial idea and there is a lot of focus and drive around this idea. Lots of businesses are successful in this initial period